Joachim Schmid Is Martin Parr · Martin Parr Is Joachim Schmid

In September 2009 Martin Parr sent me his VIP pass to the Berlin Art Forum, that he had recently received and knew full well, he would be unable to attend. I saw this as an opportunity to visit the fair and take photos in the spirit of Martin Parr. I was to be Martin Parr for the 23rd September. For those that know anything about my work, this must be a surprise, as my career in the art world is based entirely on orchestrating other people’s photographs.
I then invited Martin to be Joachim Schmid, and he decided to trawl through the “Martin Parr, We Love You” group on Flickr. This was established a few years ago as a forum for photographers who had been seemingly influenced by his photographic language. So in the spirit of Joachim Schmid, Martin looked for the most “Parr-like” images. The resulting two sets of images are what you will find on the pages of Joachim Schmid is Martin Parr · Martin Parr is Joachim Schmid.
2009
print on demand, colour
18 x 18 cm, 40 pages
softcover / hardcover with dust jacket
open edition
28 / 36 €